Annotated Bibliography

Source 1:

QR Code Generator

http://www.qr-code-generator.com/

This is the primary source I will be using for my artefact. There are many QR Generators online and they all do a similar job. However, this one’s really simple and lets you choose from a variety of functions, including URLS, Facebook, SMS, pdf, mp3, images, and plain text. It also allows you to customise QR Codes by selecting colours, shapes, and inserting your own images. Like most things on the internet, this service is free, however if you wish to incorporate more elaborate design options, you will need to open up a paid membership. But for the purpose of my artefact, this will be sufficient enough.

 

Source 2

Are QR Codes Dead?

http://blog.hubspot.com/marketing/qr-codes-dead

This blog post on Hubspot talks about how QR Codes were really popular when they first started appearing around the world in advertising and marketing materials. But after a while, they lost our attention and no one really cares about QR Codes anymore. The blog mentions, “research found that 97% of consumers don’t even know what a QR code is…” and only “6.2% of the total U.S. mobile audience scanned a QR code on their mobile device in 2011”. This kind of stuff will be helpful when I explore the marketing side of QR Codes, and how audiences are reacting, or in some cases not reacting.

 

Source 3:

How to Use QR Codes – YouTube Video

https://www.youtube.com/watch?v=Xe1o5JDwp2k

This guy Kevin McKillop made a YouTube video talking about the very basics of QR Codes; mainly what they are and how they are used. He also talks about QR Codes from an end user perspective and how they work differently from regular barcodes. This was one of the first videos I watched when I initially set out to research QR Codes. Looking back at it now, it’s very basic and doesn’t have as much to offer me because I have gone on to do further, more in depth research on the topic. Still an interesting watch and definitely recommended for someone who doesn’t know too much about QR Codes and wants to get a good grasp on the basics.

 

Source 4:

Great examples of QR Codes in Marketing

https://blog.kissmetrics.com/genius-qr-codes/

This blog on Kissmetrics shows some really cool, innovative ways marketers use QR Codes to interact with their audience. I’m studying the Marketing major in this course, and I’m really fascinated about the way people communicate messages in creative ways. A really fascinating example I found on this blog was how some people are using QR Codes at funerals to tell the life story of a person who has passed away.  There’s also cool stuff about how people use QR codes on wrapping paper and mixtapes. It’s fun to see how QR Codes have spread across almost every medium.

 

Source 5:

Exploring QR Codes in the Classroom

http://connectlearningtoday.com/exploring-the-educational-potential-of-qr-codes-3/

This article talks about how QR Codes are being use for educational purposes. It talks about “QR Codes on paper worksheets which link to video or audio content with accompanying questions to create an alternative type of comprehension exercise compared to a traditional reading text”. It also mentions how QR Codes save time and resources when sharing learning content, such as not needing to waste paper on handouts used during reading exercises. This source will help me understand the educational side of using QR Codes, which will be one of my research topics when writing my artefact.

 

Source 6:

The Future of QR Codes

https://www.linkedin.com/pulse/future-qr-codes-why-you-shouldnt-give-up-just-yet-len-gauger

This is a blog post on LinkedIn talking about the future of QR Codes. Seeing how this post is on LinkedIn, it could be perceived from a business point of view. The author of this post is fascinated with the future potential of QR Codes and writes, “Apps that scan bar codes have become increasingly popular with shoppers that want to see if they’re getting the best price for an item. Imagine if you had a QR code with an exclusive coupon to show at check-out. With the right incentives, you can get someone to pull out their smartphone and scan something”. This blog will be helpful when exploring how QR Codes are used in business and how they aim to connect with consumers.

 

Source 7:

The Problem with QR Codes

https://www.youtube.com/watch?v=V2rVYvylvZc

Scott Stratten’s UnMarketing Keynote at the NAMP conference discusses QR Codes and the problem with them. He discusses how advertisers have become lazy when using QR Codes, and argues that this decreases the consumer’s urge to interact with them. He gives a pretty funny speech and makes some decent arguments. This has helped me understand some of the failures that marketers experience with QR Codes. For example, he talks about people using QR Codes that link to a non-mobile optimised site. This might sound like a no brainer, but it helped me understand things a little better from the end user perspective.

 

Source 8:

37 Examples of Using QR Codes

https://www.youtube.com/watch?v=tGYqxVrJN-s

This is just a simple video that shows examples of QR Codes. Most of it’s from a marketing point of view, showing some cool ways to create promotional materials that feature QR Codes. This is helpful because it has given me ideas on how to create cool products that audiences engage with. But most of all, this is just a fun look at how QR Codes can be successfully implemented in the world of advertising and commercialism.

 

Source 9:

QR Code License Plates

http://andrewcmaxwell.com/2011/02/new-idea-qr-codes-for-license-plates

One of the key topics of my artefact I want to explore is the possibility of using QR Codes on cars, essentially acting to replace number plates. There is a lot of interesting subject matter in this field, for example how it might be easier for speed cameras to scan QR Codes as opposed to taking a picture of someone’s number plate, then having to be manually reviewed by a third party. QR Codes could be scanned and pick up the driver’s information directly. I would also like to research the negative effects QR Codes could have acting as number plates, such as people altering their code and being able to avoid cameras, without law enforcement knowing.

 

Source 10:

Design Tips for QR Codes

http://mashable.com/2011/04/18/qr-code-design-tips/

This final piece is a blog on Mashable which will help me with designing QR Codes that have a nice aesthetic value. Graphic design is an important part of marketing and can be used to help attract potential customers. This site shows different creative options to express QR Codes. I also learned that QR Codes can be obstructed by design and still work. The blog quotes, “The key to creating these eye-popping designer codes is to take advantage of the fact that up to 30% of a QR code’s data can be missing or obstructed, and still be scanned. QR codes can be generated with 0%, 10%, 20% or 30% error correction rates built in”. This is really cool and will make fun for experimenting with how much I can get away with when designing custom QR Codes.

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